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What is the current market situation of personalized printing gift? What factors lead to personalized printing gift market warming up?

Recently, some media reports: today's personalized printing gift forms, variety. In personal life, will record the beautiful scenery, the laughter of the family photo to photo calendar to family, their friends and friends in photos printed gift mugs, T-Shirts, the ordinary life is taken into the printing parents a book for parents, but also use printing printed pillow, pen, lighters, Keychains, ceramic jewelry...... In business activities, celebrations, new news conference, an important meeting on various occasions, giving a company name and logo to the guests and customers by enterprises welcome these commemorative gifts, gifts and some office supplies, some are daily necessities, stationery and other irregular items, many kinds of small number, unique style and characteristics.

So for gift packaging this market, what is the status quo?

Calendar needs optimistic personality

According to reports, the subordinate Institute of printing technology of Tianjin city digital printing shop to do a little monkey personalized calendar at the end of 2015, although only as internal New Year gifts, but unexpectedly good response. Tianjin Business Institute of printing technology manager Huang Runjie accept the "China news published" interview with reporters, said: "a year after the calendar are particularly sought after, the number is not enough, then you need to be printed to meet the needs of the people." Thus he believes that the market for digital printing of personalized desk is very broad.

Digital printing is becoming fashionable

One of the industry have been introduced, printing gift market in the past, customers need to select the printer for batch printing can be cost-effective, if is used offset printing, gravure printing and other printing methods, can only be printed on plain paper and plastic, not printed surface and concave convex surface. Because a lot of gifts is the irregular items, materials such as metal, plastic, cover and contain everything, textile, wood or glass, need to use special printing equipment, printing plate due to the high cost, often can not provide this special gift printing service, and ordinary consumers can enjoy this service opportunity is less and less.

Today, with the rapid development of digital printing technology, heat transfer and other technologies, the omission of the plate making process reduces the cost of short version printing, personalized gift printing is gradually into the daily lives of ordinary consumers. According to the Tianjin aocai advertising company manager Liu Wei introduced, with personalized calendar, photo album as the representative of the paper products printing with digital printing equipment, like cups and other special material printing using thermal transfer printing technology, and they can do a printing, without printing limited.

High cultural gift printing potential can be dug

In addition to personalized gift printing, high-end cultural gift printing also showed a certain momentum of development. Liu Wei said, with the people's cultural quality continues to improve, high-grade cultural gifts will become more and more popular in the cultural gift printing field, only print has high simulation and great market potential.

Gift packaging market opportunities

For a variety of gift products market in different grades of packaging and labeling, the past can not single printing mode to achieve a variety of gift packaging and the expected results, and offset printing, flexo printing, gravure printing, screen printing and digital printing technology organically, in order to avoid the limitation of single printing mode. Unit flexo printing production line, with gravure printing, screen printing unit swap, and can realize the combination of printing, glazing, hot stamping, film and other online postpress.

In the fierce market competition, gift packaging has become a continuous mining market, gift packaging market this potential shares also will move towards a positive direction, more and more competition and challenge, the packaging market play a leading role is to understand the laws of the market, as long as good at observation, well versed in the consumer market, master the objective laws of market economy, we can create a good economic benefits in the packaging market.

Source: CPP114 editor: Hai Wen