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The advent of the Internet has changed the way people are used to everything, and printing is the same. Reading habits change, the content of the printing market chaos, long-term to occupy the main position in the field of the newspaper is a cliff style decline, a get out of hand; marketing has changed the way, need online and offline combined, emphasizes getting in their own interests to help customers succeed; internal management has changed, relied more on resource management plan (ERP), let the computer network, to promote the progress of enterprise management, improve the efficiency of...... In a word, the traditional printing enterprises need e-commerce, the need to adapt to the development of the times, habits need to break the reorganization, so that printing continues to be glory

Printing electricity supplier has gone through a period of barbaric growth

Business is the electronic commerce referred to, Baidu explained to "electronic commerce" the word is: "to the information network technology as a means of exchange as the center of business activities to the goods; also can be understood as the Internet (Internet), the enterprise internal network (Intranet) and (VAN, Value Added and van Network) on trading activities and related services to electronic trading activities, electronic, network and information of each link of traditional commercial activities."

The printing industry is the earliest involved in the electricity business enterprise is Shanghai Jielong Industry Group, with the listed company's capital strength and pioneers of courage, they pioneered the longing network officially put into operation in December 29, 2005, is the social expectations, "and even the media predicted that its advocacy of" mouse + factory "mode of operation" the future is likely to become the mainstream of the printing industry." But unfortunately, due to start early, software development costs are too high, the B2C market has yet to be nurtured, struggling to over 5 years and 4 months, had announced ceased operations in April 30, 2011, became a pioneer of the martyrs, tens of millions of money to burn.

Then in the business arena is printed by Beijing all-powerful king Huayin Network Technology Co. company founded by James book, "they set printing planning, creative design, product development, production, logistics and distribution network multimedia production and processing, as one", aims to become a "Chinese territory on-demand printing digital solutions provider". But because each year to burn about 10000000 yuan, capital providers - crown Logistics Co. Ltd. 2014 Ark Paper poor operating conditions, it is difficult to continue to provide economic support for the site, in two years of operation, the society has been a minor celebrity in 2014 November 30th after the announcement to be closed. At the time of closing investors Zhu Yong still said: this business direction and business model is absolutely no problem, there is a future."

In addition to the 2 in the country doing great influence on the website and printed outside, looking ahead, this is a few years of ups and downs of the printing business yesterday was also no lack of such people? The authorities announced for the domestic top 20, a year after it has disappeared. Thus, the electricity supplier is a spell, spell, spell the difference between creative capital, fight customer resource terminals, but the prospects are broad and depth of waves, the slightest mistake is likely to capsize the sinking of investment.

Fortunately, after that, a torrent of barbaric growth stage, understanding of the electricity supplier rationally, the mood also seems stable than that. All objects are already aware of this society, not business, "Internet plus" or "+ Internet" is the traditional printing industry trends, to make further progress with the Internet company is the best choice, as to how to go well, more is the investor's wisdom, strength, patience......

The printing business is in the spring and Autumn Period warlords rise

Today, the printing business has not entered a stable period of development, but in the market promotion of feudal lords vying for the throne, gexianshentong. This is the middle of a group of business has earned a degree of influence and reputation in the industry, such as printing, printing, printing happy cloud, Ningbo, India, and India to Hurricane network...... But there is no a strong point in the printing circle lord it over others. In other words, there is no printing circle Jingdong, Alibaba.

For the website, there is a saying: the one and only dubious. Actually, in an area of only 1 enterprises, up to 2 of the leaders, they dominate the online market, even if the individual sites, but also is the soy sauce, difficult climate. For example, in the marketing platform for small and medium-sized shippers, with Taobao, Tmall Ali, it is very difficult to produce what other brands; a successful Jingdong in product marketing network and other goods website the day will be difficult. As of now provide travel service website relatively large, from Ctrip to tuniu, from donkey mother to go, but not in the integration of this field to happen from time to time? 2015, Ctrip to $400 million acquisition of elong, Baidu also in October last year, the "where" a mountain? Still, as long as there match, tourism circle web site boss battle will continue.

I believe that, at present, there are three types of printing web site:

One is the spread of the printing press as the main body of the site, for example, printing screen printing network, win;

The two is based on sales of printing equipment and supplies for the main website, for example, India Elvis Presley, HC 360 hurricane net and so on;

Three is to undertake and distribution of printing business as the main site, such as happy printing, cloud printing, etc..

In these three types of Web site is relatively mature in the first two, the website is engaged in these business time is relatively long, from the equipment and supplies sales commission practice is also more common. But the industry's most needed is precisely the third category of business platform, because in the context of overcapacity, only a mature business platform is likely to bring more production tasks for the enterprise. The number of years for printing enterprises intermediary its operation also proved that, as long as have a certain pre disposal capacity, and full of overseas business sources, orders to bring huge profits for the intermediary business is not a problem, but this kind of professional website after all is this one or two years, the scale is generally small, still initialstage.

Tell us the operation of British Printing website, in the upstream of each site has a large number of printing the customer demand, the downstream has many after their screening can undertake all kinds of printing products partners, so as to form a relatively stable cooperative group, wind rain Tongzhou, benefit sharing. In this group, the website plays an important role, the lack of intermediate links will not become the interests of the community.

Two of the reasons, the site's market influence determines the Internet traffic.

Lack of traffic on the site is difficult to maintain survival. Although the number of printing sites, but really can let customers by heart, in case of need can with the trust and visibility to landing is very rare. But according to the views of customers continue to improve, through a weak opponent, weaknesses, give consumers more convenience is likely to continue.

Three of the reasons, to help customers appreciate the site is the survival conditions.

Customers on the website of the viscosity determines the site of vital importance, a website only make its own characteristics, can not substitute for others is the basis of the world. India, is printed in the website at the end of 2014 has just come out, the bright younger generation, but its implementation in equipment and supplies online sales at the same time, in the country established a lot of offline service outlets, for users to provide the most convenient and efficient equipment maintenance as a selling point, different from other similar websites, it is worthwhile, India, where the flow of capital to attract customers.

Although the site is still in the printing business integration, but there is still IT people to enter this field, zhubajie.com in January 2016 to Zhejiang Shengda Group and Foshan jointly set up the Internet through color printing platform - "eight printing", indicating that the market is still optimistic about the potential of network station.

It is worth noting that, whether it is able to continue to survive the site or eventually had to withdraw from the site, they have to pay the efforts of the people who are worthy of respect, because after all, they have struggled.

The development of the printing industry needs electricity supplier support

The emergence of the Internet, so that the millennium has opened a new page of history, which is both a challenge and an opportunity. The key lies in how we grasp, how to achieve the organic integration between the two.

History has proved that people never lack of positive attitude of printing technology, whether it is associated with the use of IT technology to promote CTP, CIP3 stage, applied to the ERP period of management, and now went to the "Internet plus" or "+ Internet" stage, to combine with the latest technology to print the same not behind the industry will continue as in the past to brother.

For the printing industry development of Internet technology currently has two different views: one is that the lack of IT printing industry professionals, the development of application software to outsource to professionals as well; another view is that the current IT lacks the understanding of printed production and management of the whole process of the professionals. The development of software outsourcing and ultimately difficult to fully meet the actual needs of enterprises, the total there are still some shortcomings. To this end, some of the size of the printing business or software development has its own special requirements of the enterprise would rather spend a high salary in the enterprise with a group of IT employees, for their own business development services. Perhaps the two cases were to actually say the current situation of the printing industry, let people know the printing enterprises pay attention to the cultivation of IT talents is very important, but it is not a short period of time may be resolved, based from the professional college teachers training and may start from the school enrollment is fundamentally change the situation.

There is no doubt that the integration of traditional printing industry and the IT industry has just started, the lack of talent know network printer, computer personnel are not familiar with printing, but the organic integration of the two is likely to make really suitable for the printing industry to undertake network software, network software development, improved weight and use, need to undertake routine maintenance with the upgrade of the enterprise network.

In addition, the printing enterprises not only have to scale, comprehensive and multifunctional software supporting enterprises, more likely to be those small, but the price is not high but very practical software need to support, now pay more attention to the latter is not enough, more small and medium-sized printing enterprises are still highly anticipated.

The printing enterprise is facing the environment slump, rising labor costs and the government decided the first collection of VOCs emissions fees to the printing enterprises three pressure, they need to help them to improve production efficiency through the use of IT technology to get out of a new road.

In short, sad day every year, the market is a challenge to the printing industry, the Internet technology for printing enterprises continue to develop a way of life, although let the road become broad road will take a long time, but after all, people come out, people walk more, also became a way. It is entirely possible to believe that the printing website grows up sometimes. In this case, we have no reason to stay in the stage of complaining and sighing, but we try our best to do our own work, and strive for a new way to survive in the printing business.

FedEx Kinko's subordinate shop, is to use FedEx customer groups, the original complete printing products into delivery delivery orders to undertake the printing by their local production, which made printing originally with the express industry has nothing to do with money, and help the owners save huge transportation costs. But after the market operators have entered the China Jinkao is not ideal, although printing can also help investors to make money, but its growth rate is obviously difficult to let the owners feel satisfied, far from the express industry comparable, so after a period of operation, the transfer of exit.

Domestic printing business circle sites have joined through the selection of partners, but or is provided by the website to the business volume of production enterprises is not enough to meet the expectations of the franchisee, or the quality of the final product production enterprises can not make unilateral hair still satisfied, go smoothly enough, some even have been terminated for each other this cooperation, may also need to get the final agreement on repeated practice.

The excess capacity already China printing, "green" and "production" will be the focus of the work in 2016, if the printing site can put more overseas printing business contract to Chinese production, the plight of the printing industry will be the biggest support. We are optimistic about the development of the electricity supplier market, but also look forward to the rapid growth of this market.

Printing electricity providers need to experience the Warring States Period

The "Three Kingdoms" at the outset: a long, long time. The history of the Warring States, Qin eventually dominate, is from the division came to a unified process. The development of the printing site are bound by the pack and play after competing with each other for the final forming process of a limited number of strong.

One reason, the impact of the site needs huge funds for support.

Mighty wave crashing on a sandy shore is an inevitable trend of market development, and the. As mentioned earlier, the website fight at outrance competition between development and website maintenance cost is huge, in the investment for their own website and burned part of money to re evaluate its website market prospects, who can stick to it is the key. And the longing network book network is not adhere to a certain stage and subsequent weakness but quit? The current jd.com though still at a loss, but because of its impressive market influence, investors are optimistic about the future development of the site, so still willing to support the site of additional investment growth, it can get the treatment of at the edge of the negative public opinion the printing industry is not all websites.

Source: keyin network editor: Hai Wen